Joaquín Urbina
Creative and Mixed-media Director.
Audiovisual designer and visual artist.

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BANKINTER DINERO
Tv campaign
Client: Bankinter
Agency: Sioux & Cyranos
Role: Direction, Edition, Animation

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Description

The Sioux & Cyranos agency commissioned us to direct the new Bankinter campaign and tell a story with banknotes images.
The main challenge consisted in finding a way how to shoot with motion-control-led macro lens entering inside each vignette to really feel the texture of the banknote. An intense process that led us to an amazing immersion within the visual universe of banknotes from all over the planet. 
Probably one of the most brilliant, ingenious and emotional campaigns that we had the pleasure to work on so far.
Credits

direction DEDO CIEGO

client BANKINTER
agency SIOUX MEETS CYRANOS
creative direction LEANDRO RAPOSO
art direction DAVID FERNANDEZ
agency producer ALBA RIART

production company BLACKBOX
executive producer SERGI RODA
line producer BET ROIG
direction assistant SALVA BORREGO, DANIELLE FERRARI

1st ad PILAR ARMENGOL
head of production JOANA FILELLA
production assistants SIMONE CAROLINE, SERGIO OLIVARES, ANDREAS HALASTANIS
direction of photography SERGI CANYELLAS
camera assistants PAULA CAPDEVILA, MARC VILLAFRANCA
marvin operator ANGELO CIRO FREDA (EMOTIONAL EQUIPMENT)
marvin assistant LUIS GIURDANA (EMOTIONAL EQUIPMENT)
art direction ESTRELLA BENITO, DEDO CIEGO
props DANILO ROMEO, LYS GRACIELA
gaffer IVAN RODRIGUEZ
electricians SANTI RODRIGUEZ, FERRAN SIURO

edit DEDO CIEGO
animation DEDO CIEGO, DANIELLE FERRARI
color grading XAVI SANTOLAYA
vfx, compositing PIJAMA STUDIO
sono IDEA SONORA
voiceover CARLA TORRES
original music ELE


Stills



Making of