Joaquín Urbina
Creative Mixed-Media Director
Visual Artist & Motion Designer.

_
Direct
Tv Campaign
Client: Direct
Agency: El Laboratorio
Role: Creative direction, direction, art, animation

_
_



Description

Insurance company DIRECT renewed it's skin. For that occasion we developed a four-piece campaign using simple language, minimalistic graphics, modular narrative and a witty tone.
Credits

direction JOAQUÍN URBINA
client DIRECT
agency EL LABORATORIO
production company AGOSTO
production SERGI RODA
art direction ANA GALE
direction of photography GERALDO JR. SOUZA
stop-motion ANA GALE, JOAQUÍN URBINA
illustration DEVICE
animation DEVICE
sound design DEVICE
module cutting MEDIODESIGN


Stills




Making of