Joaquín Urbina
Creative and Mixed-media Director.
Audiovisual designer and visual artist.

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RED BULL, DANI PEDROSA: THE SILENT SAMURAI
Titles, Graphics
Client: RED BULL
Role: Creative direction, direction, art, animation

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Description

A personal review of DANI PEDROSA’s unique motorcycling career, the best moments, also the most difficult ones and his withdrawal from the circuits. Titles, falls, epic races and injuries.

The titles we did are a combination of typographic elements with mechanical schemes and animated paper textures. By using an analogical treatment of the images we wanted to mark a distance from the usual cold aesthetics of the Moto GP and bring a warmer, more human tone to the documentary. The sloping compositions are a nod to Dani's point of view while driving his bike in curvy roads and the fragmented forms to all of Dani's injuries and broken bones that are reconstructed as being mechanical pieces. And finally the predominantly electric blue color is based on the technical schemes known as "Blue Prints" that accompany the craft process of the creation of Dani's new motorcycle by Mike "‘Woolie” Woolaway from the mythical LA workshop Deus Ex Machina.
Credits

graphics, animation JOAQUÍN URBINA / DEDO CIEGO

direction SANTI BARÓ - GOROKA
client RED BULL MEDIA HOUSE
production company RED BULL, GOROKA
executive production GUILLE CASCANTE
direction of photography SERGI IRACHETA, JON AGUIRRESAROBE
script ENRIC ÁLVAREZ, ADRIÀ SERRA
edit CARLOS BARÓ
Stills










Making of


︎Creative and mixed-media director based in Barcelona ︎   joaquinurbinap@gmail.com ︎ +34 610009742   ︎  ︎